L'Oreal Excellence HiColor Red HiLights is a unique formula lets you achieve multi-level lift and rich tonal quality with no pre-lightening.
- For highly-visible, intense blonde highlights even on dark hair, without brassines
- Breakthrough technology lifts hair 3-4 levels, no pre-lightening required
- Rich, no-drip creme makes it easy for control of creative techniques
- True-to-shade color that resists fading
- Quick processing time of only 30 minutes