New & improved. Color care formula. 100% gray coverage. Conditioners built into every step. Blend of tones & highlights. Conditioners in every step. Soft, shiny hair. Allergy gentle (Presenting Me+, a revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one). Fresh floral scent. Non-drop permanent color creme. Color that cares for your hair. Our breakthrough Color Care permanent creme has conditioners built into every step. It gives you 100% gray coverage with real natural looking tones & highlights while being kind to your hair. What's better? It's nice'n easy. Brilliant natural looking color is kind on your hair without compromising on color result. Real, natural looking luminous color and 100% gray coverage. Care Color Conditioners built into every step. Natural looking, soft, shiny hair. Nice & Easy to Use: Creamy and non-drop formula stays where it should - in your hair. Now with a fresh floral scent it's our nicest & easiest way to color your hair at home. On gray hair, color appears lighter than non-gray for a highlighted effect.
- Permanent color crème for brilliant, natural-looking color with a blend of tones and highlights
- Allergy gentle - significantly reduces the chance of developing an allergy* (*in people without hair dye allergy)
- Non-drip formula with conditioners built into every step for soft, shiny hair
- New fresh, floral scent
- 100% gray coverage